Melanie Green

It's tough to keep a business open and profitable in normal conditions. Large chain sandwich shops have franchisees, customers across different markets, and vendors to keep happy. Add in labor shortages, a global pandemic, supply chain issues, and government-mandated shutdowns, and the past few years have been especially challenging for chain sandwich shops across the country. Specifically, shutdowns and the shift to telecommuting have hurt restaurants that serve traditional lunch items like ...

Entering the catering space is a good way to expand your restaurant. However, there are specific things that you need to do to make your catering business successful. If you plan things right, your catering options can make a big difference for your restaurant. Here is what your restaurant needs to be successful.

Good Understanding of Costs

One of the most important things that you need to make your catering operations successful is a good understanding of costs. Since you are looking to serv...

PacknWood’s Palm Leaf Collection includes hygienic and eco-friendly options for your disposable food service supply needs. Though they are lightweight, they are sturdy enough to hold large food items. They are also greaseproof and microwave safe. Each plate and bowl design is suitable for any dishes for a simple birthday party to an upscale restaurant catered event. You will surely leave a great impression on your guests with this elegant-looking dinnerware while also showing awareness of hel...

Content Marketing
There are many reasons why you should update your older blog posts. The best reason to update blog content is to bring fresh, relevant, and up-to-date information to your readers. If you update your older blog posts regularly, you will not only draw new visitors to your blog but also convert those visitors to potential customers.
Because there are no hard rules on how often you have to update the blogs on your site, you will have to determine the frequency for yourself based...

SEO
Blogging is an excellent way to make your website more SEO friendly.
It doesn’t matter if you are running a large Fortune 500 company or a small site where you post pictures of your latest decorated cakes. Blogging can have a big impact on how popular your website is by moving you to the top of the search engine rankings with quality content.
How blogging impacts SEO isn’t exactly straightforward, but you don’t have to be an SEO expert to see positive results from increasing the amount of...

Freelance Writers
Whether you are new to a career as a copywriter or a seasoned professional, there are several skills necessary for creating new business and retaining current clients.
Today, copywriting has more influence over businesses than many people realize. There is copy that needs to be written for everything, which means that good copywriters should always be able to find work.
However, a copywriter can only find work if they can provide the right amount of value for customers. To d...

Content Marketing
Recent headlines have proclaimed that content marketing is dead! Furthermore, companies shouldn’t spend any more money or time on content marketing.
However, this is far from the truth. As content marketers, we see first hand the benefits of content marketing campaigns for our clients.
The truth is that content marketing has changed. While you may have been able to get results from publishing low-quality content in the past, those days are over.
To be successful in your cont...

Digital Marketing
Engagement is one of the most important metrics that you can measure the success of your website or blog, as it gives you information about how your audience reacts to the content you publish. If you create content, you want to make sure that your audience wants to read it.
Low engagement is a sign that something is wrong with your content. Perhaps it isn’t well-written content or isn’t what your audience wants to read about. Sometimes great content is geared toward the wron...

Freelance Writers

It can be difficult to know when you should put a comma before the word “but” in a sentence. After all, “but” is a conjunction that can join together different parts of a sentence. Sometimes, it is okay to use “but” without a comma. Here are some guidelines on whether you need to use a comma before the word “but” and some examples of best practices.

The Rules

In general, you should put a comma before the word “but” when the word connects two independent clauses. An independe...

Freelance Writers
When it comes to grammar, the correct way to use a word or phrase can depend heavily on how it is used. The word “anytime” or “any time” could be correct based on the rest of the sentence.
There is no universal way to use the word. Here is more information about the differences between anytime and any time.
Not Used Interchangeably
The words “any time” and “anytime” are not used interchangeably. The space between the two words changes the meaning of the word. When it is used...

Content Marketing
B2C companies have different needs in their content marketing than B2B businesses. Consumers and businesses expect to see content that reflects their respective buying journeys. Using the right tools to reflect those differences can enable your company to stay ahead of customer needs and improve sales outcomes. Here is an overview of the best free content marketing tools that B2C businesses can use in their digital marketing efforts.
SEM Rush
SEMRush is an online tool that c...

Blogging
If you want to create the most viral content on the web, you should look at great blog posts to see what strategies you can learn and implement. It is not enough to publish generic content that you can find on any other website. To see the best results, you must push the medium of blogging and see what is possible.
Here is a list of some of the most inspiring blog posts currently available online. The posts range from professional to personal and cover a wide range of topics. Some au...

Freelance Writers
One of the most important aspects of working as a professional content writer or copywriter is your ability to deliver error-free, grammatically correct text for emails, press releases, landing pages, social media posts, and blogs. The quality of your written communication matters, even if you do not work as a professional writer.
You can’t afford to send a resume filled with embarrassing typos to potential employers. What if the grammar on a work report you create is bad? T...

SEO
There was a time when you could just set up a website and apply for Google AdSense without much concern that your website would be rejected. A Google staff member may have reviewed your application and website just to confirm that it was not a fraudulent or spammy site. Many low-quality websites were able to secure Google AdSense placement as a monetization strategy.
This changed in 2019 when Google made it more difficult to secure an AdSense account. The highly automated process would re...

Freelance Writers
Copywriting requires a certain amount of experience, education, and expertise. It’s unlikely that you will land a lucrative copywriting job on your first try without learning the best practices of copywriting. Taking an online course is one way to develop the skills you need to be an effective copywriter. Here’s an overview of copywriting courses in general, as well as some excellent copywriting courses to consider.
Reasons to Take a Copywriting Course
Copywriting courses ar...