Melanie Green

MASTERING ROI: 11 TIPS FOR MEASURING CONTENT MARKETING AND THOUGHT LEADERSHIP
You’ve invested in content marketing and thought leadership campaigns in hopes that they will help to grow your business. But, how do you know if they are truly worth the money you put in?
Too often, it can seem difficult to figure out if you should keep funding a particular type of marketing strategy or if that money would be better spent elsewhere.
When you invest in digital marketing, you want proof that you aren...

It is true that you should use original marketing content whenever possible, but posting the same content over and over again won’t help your search engine rankings or connect with customers. You can recycle or repurpose old marketing content in new ways. Here are some examples.

Transform a Blog Post into a White Paper

If you have a particularly informative blog post on your website, it is okay to repurpose that blog post into a longer, more comprehensive white paper. You ca...

Keeping your customers longer is a surefire way to increase profitability. Every repeat customer is one that you don’t have to pay additional marketing and acquisition costs for. It makes the most sense to keep your current customers happy and engaged.
Thanking your customers for their business, whether you send a physical card in the mail or an e-card, is a good way to make customers feel appreciated. Everyone is happy to support companies that truly appreciate...

Finding new publications and companies to work with is an important part of being a freelance writer. It is a way to secure new clients and income. Sending out LOIs can be an effective way to do this.
What is an LOI?
LOI stands for Letter of Introduction. If you are a freelance writer, you send LOIs to potential clients to introduce yourself and indicate why you’d be a good freelancer for their company or publication. Businesses can use LOIs to introduce themselves to potent...

It is common for businesses to create a website and keep it up for years without updating it. The design of the website slowly starts to look outdated, as more modern website designs and features become available. Content becomes outdated just as fast. Website visitors wonder if your business is still operational.
Updating website content is an important part of owning a website. Different parts of your website require updating at different times. Here is an overview.

For many home service professionals, customers call only when they need services. This means that customers may not call until their dryer breaks and needs to be repaired or it’s time to have their chimney swept. Fortunately, home service professionals can create marketing campaigns that drive more business and remind customers about their services. Here are some marketing tips that home service professionals can use to increase business.
Follow Up Emails
After you leave a c...

After you spend a great deal of money and time creating a marketing campaign, you want it to be successful. It would be ideal if enough people take advantage of your company’s great offer that it sells out. Here are some tips for creating a marketing offer that people can’t get enough of.
Understand What Customers Want
Start by understanding what customers want. Study their buying habits and what worked in the past. Host a customer focus group. Research industry trends and...

Publishing an e-Book on Amazon can be a beneficial marketing strategy. This is particularly true for companies that want to connect with prospective customers about their products and services.

Becoming a freelance content writer is an excellent work-at-home opportunity for professional, deadline-driven solopreneurs who want to make a living helping companies create effective digital marketing content.

You’re probably familiar with common paid strategies to advertise your business, but there are also many free and low-cost ways to market it, too. If you operate a new or struggling business with limited funds, these free advertising strategies can help you obtain much-needed sales. Even businesses with robust marketing budgets can benefit from using these tactics.

Post in Forums

Many forums are free to post questions and responses. This includes the popular Quora foru...

Keyword stuffing is the practice of repeating a keyword over and over again in blog posts or website pages in an effort to increase search engine rankings. After all, if someone searches for a specific phrase, your website should come up first if it features those words often. Right?
In earlier days of search engines, keyword stuffing worked. Many website owners failed to invest in quality content in favor of repetitive keyword stuffing schemes that got them the search eng...

A monthly email newsletter is an effective way to keep in touch with customers throughout the year, increase awareness about promotions, and encourage sales. Monthly email newsletters are inexpensive marketing campaigns that are within most companies’ budgetary reach.
Here are some types of content that business owners and marketing writers can include in each month’s email.
Season-Related Greeting
An easy way to differentiate your monthly email newsletter’s content is to in...

Despite how often marketing experts proclaim the wonders of Facebook as an advertising platform to small business owners, many people never have the success they hope for when using Facebook as a marketing tool. Part of this has to do with measuring performance metrics. If you regularly measure user engagement, you can see which types of posts, strategies, and campaigns drive engagement, as well as which strategies are a waste of money to invest in. Here are some simp...

In book publishing and newspaper printing, experts highlight the importance of having white space in copy. The term “white space” refers to the part of the page that isn’t printed on with text or pictures. When it comes to online copywriting, white space is still important. Here are some of the reasons to incorporate white space in your online copywriting projects, whether blog posts, emails, or website pages.
Easy to Read
White space makes text easier to read. Consider wh...

Some business owners and marketers use the terms “marketing” and “advertising” interchangeably as if the two words mean the same thing. However, this isn’t true. Marketing and advertising are different concepts. Understanding the difference can make an impact on your company’s marketing efforts. Here are some considerations about the differences between marketing and advertising when it comes to businesses.
Marketing Involves Strategies and Analysis
Marketing is the pr...